o
Mobile Couponing
o Mobile Ticketing
Via
a mobile phone using SMS and WAP, or via a call
center, consumers can receive digital paperless
tickets on their mobile phones. Customers can
purchase online a concert ticket and get simply
a speedy access to the event.
They
can also receive coupons to be redeemed in their
favorite stores. Coupons and tickets are sent
to the mobile phone via Smart Messaging (for instance,
Nokia Picture-SMS), EMS or MMS technology as a
unique and encrypted picture 1-dimensional or
2-dimensional code.
Electronic
tickets or coupons enabled by mobile phones are
becoming a new form of distribution channel and
are part of the sales promotion workflow. They
allow manufacturers, retailers and other parts
of the value chain to generate, distribute, manage
and analyze voucher or coupon campaigns. In that
way, we believe they will leverage the potential
of the mobile phone as an essential personal accessory.
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