Mobile marketing generates significant response rates if targeted correctly. High penetration of mobile devices helps brands build more cost effective and more interactive campaigns compared to classical marketing media. It provides the most direct, instant, effective, and personal way of reaching customers;
PENNA is offers technical expertise and solution in every step of mobile marketing to close the transaction loop to help brands or marketing agencies. The loop includes the following steps:
- Direct push marketing and advertising via mobile channels
- Response marketing
- On package promotions
- Contest, games, Surveys
- Opt-in marketing communication
- Loyalty programs for brands using mobile technology
- Mobile coupons and vouchers
- Mobile community management
- Redemption mechanisms for marketing offers to close the loop