Traditional plastic loyalty/membership/reward cards can be easily substituted by the mobile phone. Customers do not need to carry another plastic card in their wallets.

PENNA Mobile Loyalty Solution includes real-time loyalty programs, rewarding services, stored-value gift cards, free credit, gift campaigns or free product trials via 2D codes on mobile phones. Our innovative program delivers personalized redemption, accumulation and rewards information directly to your customers at the point-of-sale.

The customer registers for a loyalty program at a store and receives an individual Subscriber Code enabling the mobile phone to act as a loyalty card. With real-time campaign management tools, our clients can dynamically interact with their consumers and build profitable, long-term customer relationships. The data on customer's behavior and buying patterns are collected and stored each time the mobile loyalty card is used.

PENNA Mobile Loyalty can be used for launching new products, cross-selling products, targeting buying habits and customer spending, building retailer loyalty and increase visit frequency





Features:

• Whenever the customer makes purchase or utilizes services from the stores, PENNA Mobile Redemption terminals are used to earn bonus points.
• The customer simply gets the mobile phone scanned, the code is identified and validated in the central database. Earned bonus points are automatically added to the customers loyalty account.
• Bonus points can also be redeemed for mobile content, SMS credits, prepaid minutes, logo, ringtones or additional discount vouchers
• Promotional Tool Kit gives you additional opportunities to connect with your customers at each transaction (SMS notifications, additional text-in contests or promotions)
• Flexible system enables you to update program rules centrally and at any time.
• Advanced reporting system give insights about frequency, spending levels, acquisition and program activity.