To help you understand how mobility can reshape the retail environment, and create value for customers and retail brands, check out our step-by-step “Mobile Retail Experience” modules.
Before Going To The Store
- Use their mobile phone to easily add items to their shopping list by scanning barcodes on products (Please see Barcode Reading with Mobile Phone)
- Get additional information that can shape their shopping trip (such as recipes and recommendations)
- Get information about special offers and receive relevant coupons and promotions before going into the store. (Please see Mobile Coupon and Voucher Solutions )
- Keywords can be sent via SMS messages using a short code,
- Consumers can subscribe to coupon services using a coupon application or via a mobile website,
- Coupons codes can be stored as SMS messages for later display or in a coupon application or on the mobile web.
- Connect coupons to shopping lists and loyalty programs.
At The Store
Redeem coupons and promotions
(Please see Mobile Code Redemption)
- Coupons are typically redeemed at the checkout where two options exist.
- Barcodes can be displayed on the screen of the phone and captured using the Mobile Code Redemption Devices.
- Devices can be placed at the cashier or designed as a standalone multimedia kiosk and used as a self service redemption point.
- The numeric code can be entered at the check out.
Pay with mobile
(Please see Mobile Payment)
- System combines discount promotions with payment.
- Consumer sends payment request via Mobile Redemtion Device, and a premium charge is applied to his phone bill.
- The merchant involved is informed of the payment success and can then release the paid for goods.
- Consumers would get a special code or number on their phone upon completion of shopping. This could be used to activate traditional self checkout payment options, or could be provided to a clerk to access the account at the register.
Store points linked to a loyalty scheme
(Please see Mobile Loyalty)
- Rewards consumers directly at the point-of-sale.
- Promotional Tool Kit gives you additional opportunities to connect with your customers through innovative messaging (SMS notifications, additional contests and promotions).